The Hemingway Traveler Magazine & Heming-way Road Trip Tour

Thursday August 23, 2018

The government of Gipuzkoa hosted an event in San Sebastian, attended by Harkaitz Millán, Edurne Varga, director of Hotel Avenida, director of Basquetour, writers Javier Muñoz and Edorta Jimenez and the travel agency Northern Spain Travel represented by owner Stephanie Mutsaerts, at which the free magazine ‘Hemingway Traveler’ was launched. The magazine relives the travels through Euskadi, Iparralde, Navarra, and La Rioja of the American writer Ernest Hemingway.


San Sebastian presentaion of Hemingway road trips

San Sebastian presentation of Hemingway Road Trips – The Hemingway Traveler Magazine

That the American writer and Nobel Laureate Ernest Hemingway was in love with Gipuzkoa and its bordering territories is no secret. This Thursday, the new free magazine ‘Hemingway Traveler’, of which 10,000 copies have been published in Spanish and English, was launched at Hotel Avenida, in San Sebastian. The magazine also has texts in Basque. The new tourist product ‘Heming.way Road Trip Tour’, created by the Pamplona-based agency Northern Spain Travel, was also presented at the event.  The main objective of the tourist/cultural resource publication, which uses the image and uniqueness of Ernest Hemingway as the thread of its storyline, is not only to reach the local and international traveler, but also to strengthen the links between Euskadi, Iparralde, Navarra and La Rioja through a variety of proposed trips and getaways.

The places, people, parties, and customs that the Nobel Prize winner knew in these three neighboring autonomous communities left a strong mark on both his life and his writing. These experiences went beyond those of  San Fermin which Ernest Hemingway made famous throughout the world with his first great novel, published in 1926, ‘The Sun Also Rises’ (titled ‘Fiesta’ in its Spanish version). The writer died on July 2, 1961, but still to this day he is an exceptional ambassador attracting tourists to these regions – a fact that is well recognized by the promoters of ‘Hemingway Traveler’.  The new publication is the fourth activity in which Euskadi, Navarra, and La Rioja are collaborating together to promote the ‘Destination Hemingway-Hemingway Bidaide’. The magazine has been distributed to more than a hundred hotels in these three autonomous communities, to tourist offices, and to stores of the Elkar publishing house.

Hemingway would leave San Fermin in the afternoon and go fishing on the Irati river.

Hemingway would leave San Fermin in the afternoon and go fishing on the Irati river.

The magazine ‘Hemingway Traveler’ describes the journeys taken by Hemingway in each region, featuring the places known as ‘Hemingway’. It explains the development of the American writer and Nobel Prize winner’s ties to his beloved and admired Navarra, during his stays in Pamplona for San fermin, Aoiz, Burguete; Orreaga / Roncesvalles, Selva de Irati; Lekunberri, Sunbilla and Tudela. In Gipuzkoa, he visited San Sebastian, Tolosa, Hondarribia, Irun, Txingudi Bay, Zarautz, Zumaia, Loiola, Deba (with its geopark on the Basque Coast), Markina, Etxebarri, Eibar (Armera Industry Museum). In Bizkaia he traveled to Bilbao, Ermua, Gernika, Urdaibai, Mundaka, Bermeo and Orduña. In Álava, Vitoria and Ollauri. In Iparralde he walked through the streets of Hendaia, and his stays in La Rioja are recorded in Logroño, Haro and Calahorra. The magazine presents photographs of all the locations that the writer visited from 1923 to 1960. Along with the images you can read Ernest Hemingway’s commentaries highlighting the main characteristics and annual events of those municipalities. Recipes from some of the oldest restaurants in each region are also included – Gipuzkoa, Alameda de Hondarribia (1880); in Navarre, the Benta Miguel, from Ventas de Arraitz (1800);  in Bizkaia, Los Fueros de Bilbao (1878); in Álava, El Portalón de Vitoria, which has been a post house and inn since the 15th century; and in La Rioja, Casa Terete, in Haro (1877).


Heming.way Road Trip Tour

In conjunction with the presentation of the free magazine ‘Hemingway Traveler’ Stephanie Mutsaerts, owner of the company Northen Spain Travel,  presented the new tourist product ‘Heming-way’.’ Hemingway Tours’, an initiative of the Northern Spain Travel company of Pamplona, is a tourist product that enables the traveler to travel through the so-called ‘Territorias Hemingway’ on an organized trip that has guides expert in the life and work of the North American writer. Nothing feels more authentic than an experiential adventure and the travelers are the true actors in their own adventure story. This package is designed with a personalized Heming-way road map to lead the way and an extensive program with clear instructions on how to get from one location to the next, and what time the expert Hemingway guides will meet the travelers, along with all relevant accommodation information. Travelers opting for the standard tour package can choose to do the Heming-way Road Trip in their own car, or in a rental vehicle.  For a premium they can rent a classic car thus making the Heming-way Road Trip even more authentic.

Discover the North of Spain on a Hemingway Road Trips - Sofisticated travels for Interpid travelers

Discover the North of Spain on a Hemingway Road Trips – Sofisticated Trips for Interpid Travelers

The Hemingway tour passes through Gipuzkoa, a place Ernest Hemingway visited on numerous occasions. He wandered the streets of San Sebastian at least a dozen times. In August 1931 he stayed at the Avenida Hotel, so the decision to hold the presentation of the new free magazine there on Thursday could not have been better. On his stay in Donostia, Ernest Hemingway did not hide the fact that he liked the sand of La Concha, «smooth, firm and yellow» and «warm to the touch of the feet», before plunging into the bay. There are photos of him from 1926 and 1927 in which he appears in a swimsuit with his second wife, Paulin Pfeiffer. He went to the pelota stadium and declared himself “enthusiastic” about the well-known pelotari Atano. He also enjoyed afternoons at the Café de la Marina, taking lemon granita and double whiskey with soda. He finished writing his novel ‘Fiesta’ in Donostia and Hendaia. The capital of Gipuzkoa is the setting of the penultimate chapter of the famous work. He returned to San Sebastian in 1959, a visit that he captured in his book ‘The Dangerous Summer’.

He stayed at the Maria Cristina and the well-known anecdote of his meeting with José de Arteche led to his writing a book that was subsequently subsequently published in Basque – his acclaimed ‘The Old Man and the Sea’. A year later, 1960, was his last stay in the capital, and there is a photo in which he is seen enjoying a bullfight in the Plaza del Chofre. In Gipuzkoa, he was also captivated by the serenity of Txingudi Bay, which he captured in another of his works, from which it is evident that he was a client of Boinas Elosegui de Tolosa.